Mclachlan, Rhys,

Emerging TV technologies and the impact on consumers [electronic resource] / Emerging television technologies and the impact on consumers Rhys Mclachlan. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (33 min.) : color, sound). - TV advertising in the UK : the art of engaging viewers and creating successful advertising, 2056-4570 . - Henry Stewart talks. Business & management collection. TV advertising in the UK. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: The current TV landscape -- Television on demand -- Online video -- Mobile TV -- Commercial opportunities for advertisers.

Access restricted to subscribers.


Mode of access: World Wide Web.

1959 Henry Stewart Talks


Television advertising--Great Britain.
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571