Educational sponsorship [electronic resource] : an overview - what?, why?, how? / Joshua Hardie.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Sponsorship: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s): Corporate sponsorship | Social responsibility of businessOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is educational sponsorship? -- Corporate social responsibility and cause related marketing -- Why invest in education? -- Return on reputation -- Employee pride and advocacy -- Local media -- Young people as advocates -- Business involvement in schools -- Who benefits?
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Mode of access: World Wide Web.