Hardie, Joshua,

Educational sponsorship an overview - what?, why?, how? / [electronic resource] : Joshua Hardie. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (31 min.) : color, sound). - Sponsorship : from theory to practice and all the latest trends, 2056-4570 . - Henry Stewart talks. Business & management collection. Sponsorship. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: What is educational sponsorship? -- Corporate social responsibility and cause related marketing -- Why invest in education? -- Return on reputation -- Employee pride and advocacy -- Local media -- Young people as advocates -- Business involvement in schools -- Who benefits?

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Mode of access: World Wide Web.

1920 Henry Stewart Talks


Corporate sponsorship.
Social responsibility of business.
Technical University of Mombasa
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