Not-for-profit sponsorship [electronic resource] / Graham Minton.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Sponsorship: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Other title: Not for profit sponsorshipSubject(s): Corporate sponsorship | Nonprofit organizations | Social responsibility of businessOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Defining not for profit organizations and corporate social responsibility (CSR) -- Why are businesses interested in not for profit organizations and CSR? -- What are the trends in not for profit sponsorship -- How do they differ from traditional sponsorships? -- Successful case studies.
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Mode of access: World Wide Web.