Minton, Graham,

Not-for-profit sponsorship [electronic resource] / Not for profit sponsorship Graham Minton. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Sponsorship : from theory to practice and all the latest trends, 2056-4570 . - Henry Stewart talks. Business & management collection. Sponsorship. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Defining not for profit organizations and corporate social responsibility (CSR) -- Why are businesses interested in not for profit organizations and CSR? -- What are the trends in not for profit sponsorship -- How do they differ from traditional sponsorships? -- Successful case studies.

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Mode of access: World Wide Web.

1866 Henry Stewart Talks


Corporate sponsorship.
Nonprofit organizations.
Social responsibility of business.
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