Integrating marketing communications [electronic resource] / Annette Mitchell.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The evolution of marketing from customer relationship marketing to customer experience marketing -- Overview of the changing needs of customers and the markets we operate in -- New approach to integrated marketing and communications -- Core themes and business drivers key to building and implementing a customer experience driven marketing strategy -- Key headlines for delivering successful integrated marketing communications.
Access restricted to subscribers.
Mode of access: World Wide Web.