Sport and the international marketing environment [electronic resource] / Paul Kitchin.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (37 min.) : color, sound)Subject(s): Sports -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Sport and the international marketing environment -- Competitive domestic markets and global trends -- Market selection and market development -- Rationalization and evaluation -- Issues with globalization.
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Mode of access: World Wide Web.