Kitchin, Paul.
Sport and the international marketing environment [electronic resource] / Paul Kitchin. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies, 2056-4570 . - Henry Stewart talks. Business & management collection. Sport marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Sport and the international marketing environment -- Competitive domestic markets and global trends -- Market selection and market development -- Rationalization and evaluation -- Issues with globalization.
Access restricted to subscribers.
Mode of access: World Wide Web.
1867 Henry Stewart Talks
Sports--Marketing.
Sport and the international marketing environment [electronic resource] / Paul Kitchin. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies, 2056-4570 . - Henry Stewart talks. Business & management collection. Sport marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Sport and the international marketing environment -- Competitive domestic markets and global trends -- Market selection and market development -- Rationalization and evaluation -- Issues with globalization.
Access restricted to subscribers.
Mode of access: World Wide Web.
1867 Henry Stewart Talks
Sports--Marketing.