Customer management in financial services [electronic resource] / Liz Machtynger.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The changing environment for customers -- Market pressures and opportunities -- Customer management definition -- Drivers of customer management -- Delivering successful customer management -- Customer management in financial services: progress and challenges -- Benchmarks and examples -- The future of customer management for financial services.
Access restricted to subscribers.
Mode of access: World Wide Web.