Co-creation rules [electronic resource] : (or how to create the ooomph factor) / Johnnie Moore, James Cherkoff.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Market research used to happen before the product was developed, and it was done to customers -- Now major brands are creating the products and promotion in real time, and with their customers -- Examples of co-creation -- How to make it work for you.
Access restricted to subscribers.
Mode of access: World Wide Web.