Attracting and retaining sports fans [electronic resource] / by Irving Rein & Ben Shields.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Sports spectators -- Psychology | Sports -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Problems of attracting and retaining sports fans -- Historical perspective on the causes of the contemporary fan attraction and retention challenge -- Systematic approach to solving problems based on fan connections, brand transformation and strategy development -- Specific discussion of the essential strategies for fan engagement.
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Mode of access: World Wide Web.