Rein, Irving J.
Attracting and retaining sports fans [electronic resource] / by Irving Rein & Ben Shields. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies, 2056-4570 . - Henry Stewart talks. Business & management collection. Sport marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Problems of attracting and retaining sports fans -- Historical perspective on the causes of the contemporary fan attraction and retention challenge -- Systematic approach to solving problems based on fan connections, brand transformation and strategy development -- Specific discussion of the essential strategies for fan engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.
1750 Henry Stewart Talks
Sports spectators--Psychology.
Sports--Marketing.
Attracting and retaining sports fans [electronic resource] / by Irving Rein & Ben Shields. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies, 2056-4570 . - Henry Stewart talks. Business & management collection. Sport marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Problems of attracting and retaining sports fans -- Historical perspective on the causes of the contemporary fan attraction and retention challenge -- Systematic approach to solving problems based on fan connections, brand transformation and strategy development -- Specific discussion of the essential strategies for fan engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.
1750 Henry Stewart Talks
Sports spectators--Psychology.
Sports--Marketing.