Atletico de Madrid [electronic resource] / Germán Robles González.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (19 min.) : color, sound)Other title: Creative sport marketing communications : the case of Atletico de MadridSubject(s): Atlético de Madrid (Soccer team) | Sports -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Examination of the creative way in which Atletico de Madrid has used a marketing campaign to promote the club -- The campaign aimed at helping to boost attendances while accentuating the nature of the club's brand and fans associated with it -- This campaign won major marketing awards.
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Mode of access: World Wide Web.