Robles González, Germán,
Atletico de Madrid [electronic resource] / Creative sport marketing communications : the case of Atletico de Madrid Germán Robles González. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (19 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies, 2056-4570 . - Henry Stewart talks. Business & management collection. Sport marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Examination of the creative way in which Atletico de Madrid has used a marketing campaign to promote the club -- The campaign aimed at helping to boost attendances while accentuating the nature of the club's brand and fans associated with it -- This campaign won major marketing awards.
Access restricted to subscribers.
Mode of access: World Wide Web.
1837 Henry Stewart Talks
Atlético de Madrid (Soccer team)
Sports--Marketing.
Atletico de Madrid [electronic resource] / Creative sport marketing communications : the case of Atletico de Madrid Germán Robles González. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (19 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies, 2056-4570 . - Henry Stewart talks. Business & management collection. Sport marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Examination of the creative way in which Atletico de Madrid has used a marketing campaign to promote the club -- The campaign aimed at helping to boost attendances while accentuating the nature of the club's brand and fans associated with it -- This campaign won major marketing awards.
Access restricted to subscribers.
Mode of access: World Wide Web.
1837 Henry Stewart Talks
Atlético de Madrid (Soccer team)
Sports--Marketing.