UK advertising & the law [electronic resource] : where regulation meets new challenges / Mark Haftke.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Other title: UK advertising and the lawSubject(s): Advertising laws | Advertising -- Great Britain | Internet advertising | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Problems posed by online technologies to existing regulatory regime for advertising in the UK -- Review of current regulations -- Consideration of advertising related technology developments -- Privacy issues, behavioral profiling, key word auctions, price comparisons -- New legislation on consumer protection, misleading marketing and electronic communications.
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Mode of access: World Wide Web.