Haftke, Mark.
UK advertising & the law where regulation meets new challenges / [electronic resource] : UK advertising and the law Mark Haftke. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570 . - Henry Stewart talks. Business & management collection. Online advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Problems posed by online technologies to existing regulatory regime for advertising in the UK -- Review of current regulations -- Consideration of advertising related technology developments -- Privacy issues, behavioral profiling, key word auctions, price comparisons -- New legislation on consumer protection, misleading marketing and electronic communications.
Access restricted to subscribers.
Mode of access: World Wide Web.
2292 Henry Stewart Talks
Advertising laws.
Advertising--Great Britain.
Internet advertising.
Internet marketing.
UK advertising & the law where regulation meets new challenges / [electronic resource] : UK advertising and the law Mark Haftke. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570 . - Henry Stewart talks. Business & management collection. Online advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Problems posed by online technologies to existing regulatory regime for advertising in the UK -- Review of current regulations -- Consideration of advertising related technology developments -- Privacy issues, behavioral profiling, key word auctions, price comparisons -- New legislation on consumer protection, misleading marketing and electronic communications.
Access restricted to subscribers.
Mode of access: World Wide Web.
2292 Henry Stewart Talks
Advertising laws.
Advertising--Great Britain.
Internet advertising.
Internet marketing.