Mobile advertising for the masses [electronic resource] / Peggy Anne Salz.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s): Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | TelemarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Marketing with a personal touch -- Mobile advertising experiment -- Mobile analytics tools -- Campaign summary -- Mobile social networks -- Mobile analytics -- Three performance characteristics -- Targeting -- Recommendation.
Access restricted to subscribers.
Mode of access: World Wide Web.