Salz, Peggy,
Mobile advertising for the masses [electronic resource] / Peggy Anne Salz. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 . - Henry Stewart talks. Business & management collection. Mobile marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Marketing with a personal touch -- Mobile advertising experiment -- Mobile analytics tools -- Campaign summary -- Mobile social networks -- Mobile analytics -- Three performance characteristics -- Targeting -- Recommendation.
Access restricted to subscribers.
Mode of access: World Wide Web.
2353 Henry Stewart Talks
Cellular telephone advertising.
Cellular telephones.
Internet advertising.
Internet marketing.
Telemarketing.
Mobile advertising for the masses [electronic resource] / Peggy Anne Salz. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 . - Henry Stewart talks. Business & management collection. Mobile marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Marketing with a personal touch -- Mobile advertising experiment -- Mobile analytics tools -- Campaign summary -- Mobile social networks -- Mobile analytics -- Three performance characteristics -- Targeting -- Recommendation.
Access restricted to subscribers.
Mode of access: World Wide Web.
2353 Henry Stewart Talks
Cellular telephone advertising.
Cellular telephones.
Internet advertising.
Internet marketing.
Telemarketing.