The legal framework and financial aspects of sponsorship [electronic resource] / Warren Phelops.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Sponsorship: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Corporate sponsorship | MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Sponsorship value -- Types of sponsorship -- Ownership -- Payment -- Regulation -- Exclusivity -- Insolvency -- Ambush marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.