Phelops, Warren,

The legal framework and financial aspects of sponsorship [electronic resource] / Warren Phelops. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Sponsorship : from theory to practice and all the latest trends, 2056-4570 . - Henry Stewart talks. Business & management collection. Sponsorship. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Sponsorship value -- Types of sponsorship -- Ownership -- Payment -- Regulation -- Exclusivity -- Insolvency -- Ambush marketing.

Access restricted to subscribers.


Mode of access: World Wide Web.

2131 Henry Stewart Talks


Corporate sponsorship.
Marketing.
Technical University of Mombasa
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