Value based pricing on customer value [electronic resource] / Mike Wilkinson.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pricing on value: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Other title: Value based pricing pricing on customer valueSubject(s): Consumer satisfaction | Customer relations | Pricing | ValueOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Value measures -- Customer value map -- Value line -- Customer value -- Value perception -- Cost reduction -- Revenue gain -- Increasing revenue -- Building profitability -- Growing profitability -- Profit building -- Revenue growth -- Profit growth -- Differentiation -- Price building -- Competitive pricing -- Reference pricing -- Emotional contribution -- Emotions -- Value in use -- How to price effectively -- Pricing methods -- Pricing approaches.
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Mode of access: World Wide Web.