Challenge of value [electronic resource] : building customer value through understanding / Harry Macdivitt.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pricing on value: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Subject(s): Consumer satisfaction | Customer relations | ValueOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Role of value in all business transactions -- Value concept poorly understood -- Value Triad framework to analyse Value -- Identifying and using Value Drivers -- Importance of building Value thinking throughout the value chain.
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Mode of access: World Wide Web.