Macdivitt, Harry.

Challenge of value building customer value through understanding / [electronic resource] : Harry Macdivitt. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (46 min.) : color, sound). - Pricing on value, 2056-4570 . - Henry Stewart talks. Business & management collection. Pricing on value. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Role of value in all business transactions -- Value concept poorly understood -- Value Triad framework to analyse Value -- Identifying and using Value Drivers -- Importance of building Value thinking throughout the value chain.

Access restricted to subscribers.


Mode of access: World Wide Web.

2704 Henry Stewart Talks


Consumer satisfaction
Customer relations.
Value.
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571