The value proposition [electronic resource] / Bill Donaldson.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pricing on value: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s): Consumer satisfaction -- Evaluation | Pricing | ValueOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is value? -- Definitions of value -- The basic elements of value -- The strategic dimensions of value -- The economic dimensions of value -- The behavioural dimensions of value -- Starting from basics -- STP marketing -- Identify and select customers -- Customer acquisition information -- Select your value drivers -- Score your attractiveness -- Price competitiveness -- Drivers of customer value -- Reassess your value -- Decide the value proposition -- Communicate the proposition -- Concluding factors.
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Mode of access: World Wide Web.