Donaldson, Bill, 1948-
The value proposition [electronic resource] / Bill Donaldson. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (30 min.) : color, sound). - Pricing on value, 2056-4570 . - Henry Stewart talks. Business & management collection. Pricing on value. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is value? -- Definitions of value -- The basic elements of value -- The strategic dimensions of value -- The economic dimensions of value -- The behavioural dimensions of value -- Starting from basics -- STP marketing -- Identify and select customers -- Customer acquisition information -- Select your value drivers -- Score your attractiveness -- Price competitiveness -- Drivers of customer value -- Reassess your value -- Decide the value proposition -- Communicate the proposition -- Concluding factors.
Access restricted to subscribers.
Mode of access: World Wide Web.
2579 Henry Stewart Talks
Consumer satisfaction--Evaluation.
Pricing.
Value.
The value proposition [electronic resource] / Bill Donaldson. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (30 min.) : color, sound). - Pricing on value, 2056-4570 . - Henry Stewart talks. Business & management collection. Pricing on value. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is value? -- Definitions of value -- The basic elements of value -- The strategic dimensions of value -- The economic dimensions of value -- The behavioural dimensions of value -- Starting from basics -- STP marketing -- Identify and select customers -- Customer acquisition information -- Select your value drivers -- Score your attractiveness -- Price competitiveness -- Drivers of customer value -- Reassess your value -- Decide the value proposition -- Communicate the proposition -- Concluding factors.
Access restricted to subscribers.
Mode of access: World Wide Web.
2579 Henry Stewart Talks
Consumer satisfaction--Evaluation.
Pricing.
Value.