Neuroscience and newspapers [electronic resource] : leading edge evidence for the power of newspapers in combination with tv / Graham Page.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Magazine and newspaper advertising: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Other title: Neuroscience & newspapersSubject(s): Advertising -- Psychological aspects | Advertising, Newspaper | Neuromarketing | Television advertisingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Myths about newspapers as advertising medium -- complimentarity of TV and Newspapers -- unique neuroscience research -- TV/newspaper combination outperforms either alone -- newspaper advertising builds brand emotion.
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Mode of access: World Wide Web.