The business case for DAM [electronic resource] / Theresa Regli.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital asset management: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Other title: Business case for digital asset managementSubject(s): Business -- Databases -- Management | Computer files -- Management | Digital media -- ManagementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Improved collaboration & streamlined creative workflow -- 3 dimensions to a business case -- DAM applied scenarios -- Types of DAM vendors -- Typical DAM use cases -- DAM library or photo archive -- Basic brand management -- Multilingual brand management -- Marketing collateral production and distribution -- Ad production -- Iterative production -- Periodicals production and distribution -- Multiple format publication -- Multi channel publishing -- Catalog publishing -- Product catalog management -- Rights management -- E-learning -- Video review and approval -- Short form video production -- Broadcast video or audio production -- What is a business case? -- Making your own business case -- Typical business drivers -- Benefits and costs of DAM -- How to document and calculate in DAM -- Best practices in DAM.
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Mode of access: World Wide Web.