Regli, Theresa,
The business case for DAM [electronic resource] / Business case for digital asset management Theresa Regli. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Digital asset management : the realities of modern digital and media asset management, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital asset management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Improved collaboration & streamlined creative workflow -- 3 dimensions to a business case -- DAM applied scenarios -- Types of DAM vendors -- Typical DAM use cases -- DAM library or photo archive -- Basic brand management -- Multilingual brand management -- Marketing collateral production and distribution -- Ad production -- Iterative production -- Periodicals production and distribution -- Multiple format publication -- Multi channel publishing -- Catalog publishing -- Product catalog management -- Rights management -- E-learning -- Video review and approval -- Short form video production -- Broadcast video or audio production -- What is a business case? -- Making your own business case -- Typical business drivers -- Benefits and costs of DAM -- How to document and calculate in DAM -- Best practices in DAM.
Access restricted to subscribers.
Mode of access: World Wide Web.
2749 Henry Stewart Talks
Business--Databases--Management.
Computer files--Management.
Digital media--Management.
The business case for DAM [electronic resource] / Business case for digital asset management Theresa Regli. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Digital asset management : the realities of modern digital and media asset management, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital asset management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Improved collaboration & streamlined creative workflow -- 3 dimensions to a business case -- DAM applied scenarios -- Types of DAM vendors -- Typical DAM use cases -- DAM library or photo archive -- Basic brand management -- Multilingual brand management -- Marketing collateral production and distribution -- Ad production -- Iterative production -- Periodicals production and distribution -- Multiple format publication -- Multi channel publishing -- Catalog publishing -- Product catalog management -- Rights management -- E-learning -- Video review and approval -- Short form video production -- Broadcast video or audio production -- What is a business case? -- Making your own business case -- Typical business drivers -- Benefits and costs of DAM -- How to document and calculate in DAM -- Best practices in DAM.
Access restricted to subscribers.
Mode of access: World Wide Web.
2749 Henry Stewart Talks
Business--Databases--Management.
Computer files--Management.
Digital media--Management.