Differentiating [electronic resource] / Ian Thomas.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pricing on value: Publisher: London : Henry Stewart Talks, 2011Description: 1 online resource (1 streaming video file (68 min.) : color, sound)Subject(s): Pricing | Product differentiationOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Introduction to differentiation -- What is differentiation? Why is it important? -- Differentiation as a key source of competitive advantage -- Understanding the Product Life Cycle -- The difference between being 'different' and being 'differentiated' -- A 'value curve' of differentiation -- Demand and supply side factors -- 20 ways to differentiate -- 10 key sources which add distinctive values for a customer -- 10 additional key marketing actions which will create and reinforce strong differentiation -- What difference does differentiation make to price? -- Pricing for differentiation -- definitions for value -- The basics of setting differentiated prices -- Conclusion.
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Mode of access: World Wide Web.