Thomas, Ian,
Differentiating [electronic resource] / Ian Thomas. - London : Henry Stewart Talks, 2011. - 1 online resource (1 streaming video file (68 min.) : color, sound). - Pricing on value, 2056-4570 . - Henry Stewart talks. Business & management collection. Pricing on value. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introduction to differentiation -- What is differentiation? Why is it important? -- Differentiation as a key source of competitive advantage -- Understanding the Product Life Cycle -- The difference between being 'different' and being 'differentiated' -- A 'value curve' of differentiation -- Demand and supply side factors -- 20 ways to differentiate -- 10 key sources which add distinctive values for a customer -- 10 additional key marketing actions which will create and reinforce strong differentiation -- What difference does differentiation make to price? -- Pricing for differentiation -- definitions for value -- The basics of setting differentiated prices -- Conclusion.
Access restricted to subscribers.
Mode of access: World Wide Web.
2784 Henry Stewart Talks
Pricing.
Product differentiation.
Differentiating [electronic resource] / Ian Thomas. - London : Henry Stewart Talks, 2011. - 1 online resource (1 streaming video file (68 min.) : color, sound). - Pricing on value, 2056-4570 . - Henry Stewart talks. Business & management collection. Pricing on value. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introduction to differentiation -- What is differentiation? Why is it important? -- Differentiation as a key source of competitive advantage -- Understanding the Product Life Cycle -- The difference between being 'different' and being 'differentiated' -- A 'value curve' of differentiation -- Demand and supply side factors -- 20 ways to differentiate -- 10 key sources which add distinctive values for a customer -- 10 additional key marketing actions which will create and reinforce strong differentiation -- What difference does differentiation make to price? -- Pricing for differentiation -- definitions for value -- The basics of setting differentiated prices -- Conclusion.
Access restricted to subscribers.
Mode of access: World Wide Web.
2784 Henry Stewart Talks
Pricing.
Product differentiation.