Egan, John, 1952-
Relationship marketing [electronic resource] / John Egan. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (15 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Stakeholder research -- Ethics -- Stakeholder theory -- Stakeholder classifications -- Classification examples -- Stakeholder analysis -- Stakeholder audit -- Stakeholder mapping.
Access restricted to subscribers.
Mode of access: World Wide Web.
3157 Henry Stewart Talks
Business ethics.
Corporate governance.
Relationship marketing.
Social responsibility of business.
Relationship marketing [electronic resource] / John Egan. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (15 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Stakeholder research -- Ethics -- Stakeholder theory -- Stakeholder classifications -- Classification examples -- Stakeholder analysis -- Stakeholder audit -- Stakeholder mapping.
Access restricted to subscribers.
Mode of access: World Wide Web.
3157 Henry Stewart Talks
Business ethics.
Corporate governance.
Relationship marketing.
Social responsibility of business.