Marketing for nonprofit organisations [electronic resource] / Walter Wymer.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (51 min.) : color, sound)Other title: Marketing for nonprofit organizations | Marketing for non-profit organizationsSubject(s): Nonprofit organizations -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Dimensions of nonprofit marketing -- Importance of the nonprofit sector -- Nonprofit brands -- Nonprofit positioning & communication -- Resource attraction -- Division of services -- Categorisation & types of nonprofit organisations -- Challenges faced by the nonprofit sector -- Adoption of marketing approach -- Marketing planning for nonprofit organisations -- Strategic objective and marketing goals -- Guidelines for creating a marketing plan -- Marketing program budget -- Fundraising areas -- Examples of marketing activities.
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Mode of access: World Wide Web.