Wymer, Walter W.
Marketing for nonprofit organisations [electronic resource] / Marketing for nonprofit organizations Marketing for non-profit organizations Walter Wymer. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (51 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Dimensions of nonprofit marketing -- Importance of the nonprofit sector -- Nonprofit brands -- Nonprofit positioning & communication -- Resource attraction -- Division of services -- Categorisation & types of nonprofit organisations -- Challenges faced by the nonprofit sector -- Adoption of marketing approach -- Marketing planning for nonprofit organisations -- Strategic objective and marketing goals -- Guidelines for creating a marketing plan -- Marketing program budget -- Fundraising areas -- Examples of marketing activities.
Access restricted to subscribers.
Mode of access: World Wide Web.
3072 Henry Stewart Talks
Nonprofit organizations--Marketing.
Marketing for nonprofit organisations [electronic resource] / Marketing for nonprofit organizations Marketing for non-profit organizations Walter Wymer. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (51 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Dimensions of nonprofit marketing -- Importance of the nonprofit sector -- Nonprofit brands -- Nonprofit positioning & communication -- Resource attraction -- Division of services -- Categorisation & types of nonprofit organisations -- Challenges faced by the nonprofit sector -- Adoption of marketing approach -- Marketing planning for nonprofit organisations -- Strategic objective and marketing goals -- Guidelines for creating a marketing plan -- Marketing program budget -- Fundraising areas -- Examples of marketing activities.
Access restricted to subscribers.
Mode of access: World Wide Web.
3072 Henry Stewart Talks
Nonprofit organizations--Marketing.