Egan, John, 1952-
Stakeholders [electronic resource] / John Egan. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definition & History of stakeholders -- Communications & Relationship marketing theory -- Stakeholder theory, classification, management issues & mapping -- The importance of classification and its weaknesses -- Stakeholder groups -- Urgency, legitimacy and power -- Primary and voluntary & social stakeholders -- Contractual & community stakeholders -- Stakeholders exchange & communication -- Stakeholder analysis & audit -- Power to influence.
Access restricted to subscribers.
Mode of access: World Wide Web.
3036 Henry Stewart Talks
Corporate governance.
Relationship marketing.
Social responsibility of business.
Stakeholders [electronic resource] / John Egan. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definition & History of stakeholders -- Communications & Relationship marketing theory -- Stakeholder theory, classification, management issues & mapping -- The importance of classification and its weaknesses -- Stakeholder groups -- Urgency, legitimacy and power -- Primary and voluntary & social stakeholders -- Contractual & community stakeholders -- Stakeholders exchange & communication -- Stakeholder analysis & audit -- Power to influence.
Access restricted to subscribers.
Mode of access: World Wide Web.
3036 Henry Stewart Talks
Corporate governance.
Relationship marketing.
Social responsibility of business.