What is marketing? [electronic resource] / Michael J. Baker.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The origins and history of marketing -- The role of marketing -- Marketing and business strategy -- The marketing mix -- The future of marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.