Baker, Michael John.
What is marketing? [electronic resource] / Michael J. Baker. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The origins and history of marketing -- The role of marketing -- Marketing and business strategy -- The marketing mix -- The future of marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.
2951 Henry Stewart Talks
Marketing.
What is marketing? [electronic resource] / Michael J. Baker. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The origins and history of marketing -- The role of marketing -- Marketing and business strategy -- The marketing mix -- The future of marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.
2951 Henry Stewart Talks
Marketing.