Teller, Christoph,
Customers, retail agglomerations and urban place marketing [electronic resource] / Christoph Teller. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Planning and Implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: History of retail agglomerations -- Competition between malls/shopping centres and high streets/town centres -- Retail agglomeration typology -- Store network synergies (agglomeration effects) -- Coopetition between stores in retail agglomerations -- Shopper/customer behaviour -- Place marketing and management -- Retail agglomeration patronage behaviour -- Importance/performance analysis.
Access restricted to subscribers.
Mode of access: World Wide Web.
3584 Henry Stewart Talks
Consumer behavior.
Place marketing.
Retail trade.
Shopping malls--Planning.
Stores, Retail.
Strategic planning.
Customers, retail agglomerations and urban place marketing [electronic resource] / Christoph Teller. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Planning and Implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: History of retail agglomerations -- Competition between malls/shopping centres and high streets/town centres -- Retail agglomeration typology -- Store network synergies (agglomeration effects) -- Coopetition between stores in retail agglomerations -- Shopper/customer behaviour -- Place marketing and management -- Retail agglomeration patronage behaviour -- Importance/performance analysis.
Access restricted to subscribers.
Mode of access: World Wide Web.
3584 Henry Stewart Talks
Consumer behavior.
Place marketing.
Retail trade.
Shopping malls--Planning.
Stores, Retail.
Strategic planning.