The encroachment framework [electronic resource] : part 2 of 2 / Bo van der Rhee [and] Glen Schmidt.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Operations strategy: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (8 min.) : color, sound)Other title: Encroachment framework, part 2 of 2Subject(s): Market share | New products -- Marketing -- Case studies | New products -- Marketing | Video games -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The encroachment framework -- Implementing the encroachment framework -- Brief history of the video games industry -- Case study -- Wii -- Implement the framework -- Position your new product or service for success.
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Mode of access: World Wide Web.