Hanlon, Annmarie,
Digital strategy [electronic resource] / Annmarie Hanlon. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (64 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: RACE planning tool -- Acquire, convert, retail -- SWOT -- Website analysis tools -- Digital marketing toolbox -- Managing social media -- Effective emails -- Community building -- The 7Ps and online value propositions -- Customer personas -- SMART objectives -- The 5Ms of needed resources.
Access restricted to subscribers.
Mode of access: World Wide Web.
4276 Henry Stewart Talks
Internet marketing.
Social media--Management.
Strategic planning.
Digital strategy [electronic resource] / Annmarie Hanlon. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (64 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: RACE planning tool -- Acquire, convert, retail -- SWOT -- Website analysis tools -- Digital marketing toolbox -- Managing social media -- Effective emails -- Community building -- The 7Ps and online value propositions -- Customer personas -- SMART objectives -- The 5Ms of needed resources.
Access restricted to subscribers.
Mode of access: World Wide Web.
4276 Henry Stewart Talks
Internet marketing.
Social media--Management.
Strategic planning.