Minton, Graham,
Product (RED) a consumer and campaign partnership / [electronic resource] : Graham Minton. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Not for profit sponsorship. Title from title frames.
Access restricted to subscribers.
The case study examines the way in which Product (Red), a campaign to raise money for HIV/AIDS research, has taken a novel approach to collaborating with commercial brands. When consumers purchase products associated with the Red campaign, 50% of profits go to the Global Fund (an HIV/AIDS charity).
Mode of access: World Wide Web.
7067 Henry Stewart Talks
Global Fund to Fight AIDS, Tuberculosis, and Malaria.
Product (RED)
AIDS (Disease)--Prevention.
Charities--Marketing--Case studies.
Charities, Medical--Case studies.
Corporate sponsorship--Case studies.
HIV infections--Prevention.
Social marketing--Case studies.
Product (RED) a consumer and campaign partnership / [electronic resource] : Graham Minton. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Not for profit sponsorship. Title from title frames.
Access restricted to subscribers.
The case study examines the way in which Product (Red), a campaign to raise money for HIV/AIDS research, has taken a novel approach to collaborating with commercial brands. When consumers purchase products associated with the Red campaign, 50% of profits go to the Global Fund (an HIV/AIDS charity).
Mode of access: World Wide Web.
7067 Henry Stewart Talks
Global Fund to Fight AIDS, Tuberculosis, and Malaria.
Product (RED)
AIDS (Disease)--Prevention.
Charities--Marketing--Case studies.
Charities, Medical--Case studies.
Corporate sponsorship--Case studies.
HIV infections--Prevention.
Social marketing--Case studies.