Apple [electronic resource] : creative destruction and the Icarus dilemma / Johannes M. Pennings.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (7 min.) : color, sound)Subject(s): Apple Computer, Inc. -- Management | Computer industry -- Case studies | Industrial management | New products | Success in business -- Case studies | Technological innovations -- Case studiesOnline resources: Click here to access online Summary: The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple's operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Innovation: the paradox of back to the future.
Title from title frames.
Access restricted to subscribers.
The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple's operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma.
Mode of access: World Wide Web.