Pennings, Johannes M.
Apple creative destruction and the Icarus dilemma / [electronic resource] : Johannes M. Pennings. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (7 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Innovation: the paradox of back to the future. Title from title frames.
Access restricted to subscribers.
The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple's operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma.
Mode of access: World Wide Web.
7072 Henry Stewart Talks
Apple Computer, Inc.--Management.
Computer industry--Case studies.
Industrial management.
New products.
Success in business--Case studies.
Technological innovations--Case studies.
Apple creative destruction and the Icarus dilemma / [electronic resource] : Johannes M. Pennings. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (7 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Innovation: the paradox of back to the future. Title from title frames.
Access restricted to subscribers.
The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple's operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma.
Mode of access: World Wide Web.
7072 Henry Stewart Talks
Apple Computer, Inc.--Management.
Computer industry--Case studies.
Industrial management.
New products.
Success in business--Case studies.
Technological innovations--Case studies.