Economics or exploitation? [electronic resource] : how Uber applies price discrimination / Michael McDonald.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): Uber (Firm) | Business intelligence | Price discrimination -- Case studiesOnline resources: Click here to access online Summary: The case study examines the way in which UBER automatically adjusts prices during high-demand periods in order to maximise profits, and when—or whether—this is ethical.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Pricing strategy with business intelligence.
Title from title frames.
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The case study examines the way in which UBER automatically adjusts prices during high-demand periods in order to maximise profits, and when—or whether—this is ethical.
Mode of access: World Wide Web.