McDonald, Michael B. (Researcher in finance)

Economics or exploitation? how Uber applies price discrimination / [electronic resource] : Michael McDonald. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .

Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Pricing strategy with business intelligence. Title from title frames.

Access restricted to subscribers.

The case study examines the way in which UBER automatically adjusts prices during high-demand periods in order to maximise profits, and when—or whether—this is ethical.


Mode of access: World Wide Web.

7076 Henry Stewart Talks


Uber (Firm)


Business intelligence.
Price discrimination--Case studies.
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