Schoemaker, Paul J. H.
General Motors a failure of corporate philosophy / [electronic resource] : Paul J. H. Schoemaker. - London : Henry Stewart Talks, 2018. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Scenarios and strategy. Title from title frames.
Access restricted to subscribers.
This case study describes the failure of GM in the late 1960s to foresee changes in the automotive industry. They held several assumptions that, although already beginning to be incorrect, were not questioned by the company in their strategic planning.
Mode of access: World Wide Web.
7129 Henry Stewart Talks
General Motors Corporation.
Automobile industry and trade--United States.
Business planning.
Decision making.
Industrial management.
Marketing--Management.
Strategic planning--Case studies.
General Motors a failure of corporate philosophy / [electronic resource] : Paul J. H. Schoemaker. - London : Henry Stewart Talks, 2018. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Scenarios and strategy. Title from title frames.
Access restricted to subscribers.
This case study describes the failure of GM in the late 1960s to foresee changes in the automotive industry. They held several assumptions that, although already beginning to be incorrect, were not questioned by the company in their strategic planning.
Mode of access: World Wide Web.
7129 Henry Stewart Talks
General Motors Corporation.
Automobile industry and trade--United States.
Business planning.
Decision making.
Industrial management.
Marketing--Management.
Strategic planning--Case studies.