Competition or collaboration? [electronic resource] : the response of three automotive brands to globalisation / D. John Mangan.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (5 min.) : color, sound)Subject(s): P.S.A. Peugeot-Citroën | Toyota Jidōsha Kōgyō Kabushiki Kaisha | Automobile industry and trade -- International cooperation -- Case studies | Business logistics | Collaboration | Competition | Globalization -- Case studiesOnline resources: Click here to access online Summary: This case study examines the collaboration of three competitors, Toyota, Peugeot and Citroën; to explore globalisation in the automotive industry.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: The impact of globalisation on supply chains.
Title from title frames.
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This case study examines the collaboration of three competitors, Toyota, Peugeot and Citroën; to explore globalisation in the automotive industry.
Mode of access: World Wide Web.