Denault, Jean-Francois.
Marketing in life sciences healthcare services and healthcare digital products / [electronic resource] : Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Marketing strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing strategy. .
Animated audio-visual presentation with synchronized narration. Extended-form case study. Title from title frames.
Contents: Marketing in life sciences -- Services versus products -- Examples and solutions -- Digital products and services -- Main issues of marketing healthcare services.
Access restricted to subscribers.
Mode of access: World Wide Web.
5176 Henry Stewart Talks
Biotechnology industries--Marketing--Case studies.
Computer service industry.
Life sciences--Economic aspects.
Medical care--Marketing.
Medical technology--Marketing--Case studies.
Marketing in life sciences healthcare services and healthcare digital products / [electronic resource] : Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Marketing strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing strategy. .
Animated audio-visual presentation with synchronized narration. Extended-form case study. Title from title frames.
Contents: Marketing in life sciences -- Services versus products -- Examples and solutions -- Digital products and services -- Main issues of marketing healthcare services.
Access restricted to subscribers.
Mode of access: World Wide Web.
5176 Henry Stewart Talks
Biotechnology industries--Marketing--Case studies.
Computer service industry.
Life sciences--Economic aspects.
Medical care--Marketing.
Medical technology--Marketing--Case studies.