Denault, Jean-François.
Pricing strategies the case of a pharmaceutical company / [electronic resource] : Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (5 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Developing a marketing strategy. Title from title frames.
Access restricted to subscribers.
This case study looks at different pricing strategies and uses the example of a pharmaceutical company to illustrate how to choose the right one for a given product.
Mode of access: World Wide Web.
7185 Henry Stewart Talks
Marketing--Case studies.
Pharmaceutical industry--Marketing.
Pricing--Case studies.
Strategic planning.
Pricing strategies the case of a pharmaceutical company / [electronic resource] : Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (5 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Developing a marketing strategy. Title from title frames.
Access restricted to subscribers.
This case study looks at different pricing strategies and uses the example of a pharmaceutical company to illustrate how to choose the right one for a given product.
Mode of access: World Wide Web.
7185 Henry Stewart Talks
Marketing--Case studies.
Pharmaceutical industry--Marketing.
Pricing--Case studies.
Strategic planning.