Godsell, Janet,
Strategic alignment Aldi / [electronic resource] : Janet Godsell. - London : Henry Stewart Talks, 2021. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Developing a customer driven supply chain strategy. Title from title frames.
Access restricted to subscribers.
This case study looks at Aldi as an example of successful strategic alignment, of the product, marketing, and supply chain strategy.
Mode of access: World Wide Web.
7202 Henry Stewart Talks
ALDI (Firm)
Business logistics.
Customer relations--Management.
Marketing--Management.
Physical distribution of goods.
Strategic planning.
Supermarkets--Management--Case studies.
Supply and demand.
Strategic alignment Aldi / [electronic resource] : Janet Godsell. - London : Henry Stewart Talks, 2021. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Developing a customer driven supply chain strategy. Title from title frames.
Access restricted to subscribers.
This case study looks at Aldi as an example of successful strategic alignment, of the product, marketing, and supply chain strategy.
Mode of access: World Wide Web.
7202 Henry Stewart Talks
ALDI (Firm)
Business logistics.
Customer relations--Management.
Marketing--Management.
Physical distribution of goods.
Strategic planning.
Supermarkets--Management--Case studies.
Supply and demand.