Contemporary sport marketing : global perspectives /
edited by James J. Zhang and Brenda G. Pitts.
- 1 online resource (xii, 296 pages)
- World association for sport management series ; 2 .
pt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process.
9781315265490 9781351967327
10.4324/9781315265490 doi
Sports--Marketing--Cross-cultural studies.
Sports and globalization--Cross-cultural studies.
GV716 / .C668 2017
796.0688 / C761
pt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process.
9781315265490 9781351967327
10.4324/9781315265490 doi
Sports--Marketing--Cross-cultural studies.
Sports and globalization--Cross-cultural studies.
GV716 / .C668 2017
796.0688 / C761